MORITZ 0,0
Moritz faced a significant challenge: changing the perception that consumers had of their non-alcoholic beer. Up until that point, many viewed it as a weak, flavorless option that lacked appeal, which limited its potential in an increasingly competitive and demanding market. To address this, we decided to completely redesign the visual identity of Moritz 0.0, aiming to convey the true essence of an authentic, high-quality beer.
The new design successfully captures attention and communicates the bold, flavorful character of a genuine beer through strategic use of typography. We selected a typeface that reflects tradition and strength, reinforcing the idea of a well-crafted, storied beverage. Additionally, we incorporated seals that evoke craftsmanship and heritage, conveying that Moritz cares about the details and doing things the right way. These visual elements not only add authenticity but also build trust and prestige around the product.
The revamped Moritz 0.0 not only maintains its authentic beer flavor but also offers a modern, healthy alternative: zero sugar, without sacrificing taste. It’s a unique option for those who want to enjoy a non-alcoholic beer without compromising on flavor or health. Ultimately, this redesign has positioned Moritz 0.0 as an innovative beer, rich in flavor and with a visual identity that reflects its quality and tradition—standing out clearly in a competitive and ever-evolving market.
Client: Moritz Barcelona
Country: Spain
Web: moritz.com/es/las-moritz-clasicas