MORITZ 7
Moritz is the first beer from Barcelona, a brand with a history dating back to 1856, when it was founded in this vibrant Catalan city. From its beginnings, Moritz has been synonymous with tradition, quality, and character, establishing itself as a symbol of the local brewing culture.
The story goes that on one occasion, the master brewer of the factory tasted one of his new creations and, impressed by its flavor and body, asked curiously, "Which one is it?" The answer was, "The one from tank 7." At that moment, they knew they had found the perfect beer—one that had all the intensity and character they were looking for. It was a creation that combined the strength of 100% malt, with a robust body and an intense flavor, reflecting the essence of a beer with character, strength, and personality.
To honor that history and adapt to modern times, a redesign of the Moritz 7 brand was carried out. In this process, the goal was to create a perfect harmony among all visual elements, achieving a balanced and elegant symmetry. The new visual identity features a harmonious integration between the letter "M" of Moritz and the number "7," forming the brand M7. This redesign not only updates the image of one of the most iconic brands of the house but also reinforces its distinctive character and historical legacy, projecting it into the future with a modern and sophisticated aesthetic.
Client: Moritz Barcelona
Country: Spain
Web: moritz.com/es/las-moritz-clasicas