San Miguel is one of the oldest beer brands in Spain, with more than 125 years of history, and redesigning one of its many beers is a task that requires not only a creative vision, but also understanding the DNA of the company and respecting its values.
We started from the basis that the previous design of Magna breathed classicism and a certain beer tradition. We had to break this barrier to find a place in the market among the most modern drinks, where simplicity is the trend that connects most with the new generations, without losing certain beer codes.
That is why we worked with the name “Magna”, as a communication strategy. Where everything is “magnified”, with super-enlarged images and texts, to communicate directly with clear messages and eliminate any superfluous ornamental element that reminds us of times gone by.
We started from the basis that the previous design of Magna breathed classicism and a certain beer tradition. We had to break this barrier to find a place in the market among the most modern drinks, where simplicity is the trend that connects most with the new generations, without losing certain beer codes.
That is why we worked with the name “Magna”, as a communication strategy. Where everything is “magnified”, with super-enlarged images and texts, to communicate directly with clear messages and eliminate any superfluous ornamental element that reminds us of times gone by.
Project: Branding & Packaging
Year: 2024
Client: Mahou-San Miguel
Country: Spain
Web: cervezasmagna.com
Year: 2024
Client: Mahou-San Miguel
Country: Spain
Web: cervezasmagna.com
